Mazda CX-90 Review: Power, Luxury, and Innovation – Is This the SUV the U.S. Market REALLY Needs?
The American automotive landscape is a vast, asphalt ocean choked with SUVs. We’re drowning in a sea of bland crossovers, all promising practicality and family-friendliness, yet delivering little more than beige interiors and the soul-crushing feeling of conformity. For decades, I’ve witnessed this homogenization, the slow death of driving passion replaced by a relentless pursuit of "safe" and "sensible." But every so often, a beacon of hope pierces through the fog. The Mazda CX-90, the Japanese automaker’s new flagship SUV, claims to be that beacon. But does it truly deliver, or is it just another drop in the SUV ocean, cleverly marketed to the masses?
This isn’t just another Mazda CX-90 review. This is a critical examination of whether Mazda has truly understood the evolving needs of the American driver, and whether this vehicle can actually inject some much-needed excitement back into the three-row SUV segment. Let’s dive in.
The Argument: A Bold Step Forward, But Not Without Reservations
Mazda has built its reputation on defying convention. They stubbornly cling to the rotary engine (RIP, RX-8), they prioritize driving dynamics in a segment obsessed with cup holders, and they consistently deliver interiors that punch far above their price point. The CX-90 is a culmination of this philosophy, a bold statement that says, "We can build a three-row SUV that’s both practical and exhilarating."
And on paper, it’s compelling. The heart of the CX-90 lies in its new inline-six engine, a marvel of engineering that delivers a potent 340 horsepower and 369 lb-ft of torque in its top-tier configuration. This isn’t your run-of-the-mill V6 replacement; this is an engine that begs to be revved, offering a smooth, responsive power delivery that makes overtaking a breeze. Paired with an eight-speed automatic transmission and Mazda’s i-Activ AWD system, the CX-90 delivers a driving experience that’s genuinely engaging. You can actually feel the road beneath you, a sensation often lost in the numb steering and disconnected suspensions of its competitors.
Furthermore, the interior is a masterclass in understated luxury. Mazda has clearly benchmarked against premium brands like Audi and BMW, and the results are impressive. High-quality materials abound, from the supple Nappa leather seats to the meticulously crafted wood trim. The minimalist design is both elegant and functional, creating a cabin that feels both spacious and inviting. The technology is well-integrated, with a crisp and responsive infotainment system and a suite of advanced driver-assistance features that enhance safety and convenience.
This isn’t just about raw power and fancy materials, though. The CX-90 also excels in the practical aspects of family life. The three rows of seating offer ample space for passengers, even in the third row, which is surprisingly accommodating for adults. The cargo area is generous, providing plenty of room for luggage, groceries, and all the other paraphernalia that comes with family adventures. The CX-90 is a genuine contender for the best three-row SUV title, particularly for those who value driving pleasure.
But here’s the rub. While the CX-90 offers a compelling package, it’s not without its flaws.
Counterpoints: The Devil is in the Details, and the Competition is Fierce
While Mazda has undoubtedly raised the bar for driving dynamics in the three-row SUV segment, it’s not the only player in the game. The Kia Telluride, for instance, offers a more spacious interior and a more comfortable ride, albeit at the expense of driving engagement. The Hyundai Palisade is another strong contender, with its luxurious features and competitive price point. These Korean SUVs have consistently topped the charts for their value proposition, and the CX-90 will have a tough time unseating them.
Furthermore, the CX-90’s focus on driving dynamics comes at a price. The ride can be firm, particularly on rough roads, which may not appeal to all buyers. The fuel economy, while decent for its class, isn’t groundbreaking. And while the interior is undeniably luxurious, some may find the minimalist design a bit too austere.
Then there’s the question of brand perception. Mazda, despite its efforts to move upmarket, still faces the challenge of competing with established luxury brands. Can the CX-90 truly compete with the likes of the Acura MDX or the Infiniti QX60? While the CX-90 offers a more engaging driving experience than either of those vehicles, brand loyalty and prestige still play a significant role in the luxury SUV market.
And let’s not forget the elephant in the room: reliability. Mazda has traditionally enjoyed a solid reputation for reliability, but the CX-90 is a completely new platform with a new engine and transmission. Only time will tell if it can maintain Mazda’s high standards. Potential buyers will undoubtedly be scrutinizing early reliability reports before committing to a purchase. This is especially important when considering the Mazda CX-90’s price, which positions it in direct competition with more established and proven luxury SUVs.
Finally, the infotainment system, while improved, still lags behind some of its competitors in terms of intuitiveness and ease of use. Some functions are buried in menus, and the lack of a touchscreen in some trims can be frustrating.
Author’s Take: A Bold Gamble That Might Just Pay Off
Despite these reservations, I believe the Mazda CX-90 represents a significant step forward for the brand and a welcome addition to the American SUV market. Mazda has dared to be different, to prioritize driving dynamics and interior quality in a segment dominated by practicality and affordability. The Mazda CX-90’s engine performance alone is enough to set it apart from the competition.
The CX-90 is not perfect. It’s not the most spacious, the most comfortable, or the most fuel-efficient SUV on the market. But it is the most engaging to drive, and it offers a level of interior luxury that rivals many premium brands.
Mazda is betting that there are enough American drivers who value driving pleasure and sophisticated design to make the CX-90 a success. They’re betting that buyers are tired of the bland, homogenized SUVs that dominate the market and are willing to pay a premium for something that’s genuinely different.
And I think they might be right.
The CX-90 is a bold gamble, but it’s a gamble that could pay off handsomely. It’s a vehicle that reminds us that driving can still be fun, even in a three-row SUV. It’s a vehicle that challenges the status quo and raises the bar for the entire segment.
The Verdict: If you’re looking for a luxury SUV that prioritizes driving dynamics and offers a truly engaging experience, the Mazda CX-90 is definitely worth a look. Just be prepared for a firmer ride and a higher price tag than some of its competitors. This isn’t just transportation; it’s a statement. A statement that says you value driving pleasure, refined design, and a touch of individuality.
Call to Action:
Ready to experience the Mazda CX-90 for yourself? Visit your local Mazda dealer for a test drive and see if it lives up to the hype. Don’t just take my word for it. Get behind the wheel and feel the power, experience the luxury, and decide for yourself if this is the SUV the U.S. market really needs. And be sure to share your thoughts in the comments below! Let’s discuss the future of SUVs and whether Mazda has truly cracked the code. What are your thoughts on the Mazda CX-90 features? Is the Mazda CX-90 price justified? Let’s talk!